5. Chelsea, $71 million
- Kit: Adidas, $44 million per year
- Jersey: Samsung, $27 million per year
- Stadium: None
Chelsea, the newly crowned English Premier League champion, currently hold the No. 5 position in terms of richest sponsorship deals
in the world of soccer. According to Forbes, the club’s stadium,
Stamford Bridge, doesn’t provide any endorsement money, but the $44
million a year from the team’s kit deal with Adidas is pretty nice.
Chelsea also gets $27 million annually from the name on the front of its
jersey: Samsung. While the Blues receive a total of $71 million a year
in sponsorship money, that number should rise to more than $100 million
per year come the 2015-2016 season. It’s at this point when the team’s
new jersey deal with Yokohama Rubber begins; a deal that thought to be
worth $60 million per year (five years, over $300 million).
4. Manchester City, $79 million
- Kit: Nike, $18 million per year
- Jersey and stadium: Etihad Airways, $61 million per year
Premier League powerhouse Manchester City earns a solid $79 million from its sponsorship deals.
The kit deal with Nike is fairly modest, at $18 million a year.
However, it’s the deal the club has formed with Etihad Airways that
provides the bulk of the endorsement money for the Sky Blues. As Forbes
points out, Man City has packaged the stadium naming rights into its
jersey sponsorships — this makes the club $61 million dollars annually.
The relationship between Manchester City and Etihad should be beneficial
to both parties for the foreseeable future. Not only do the two sides
have a 10-year contract, but the deal also involves the sponsorship
rights for the club’s youth academy.
3. Arsenal, $80 million
- Kit: Puma, $34 million per year
- Jersey and stadium: Emirates, $46 million per year
Just as Manchester City does with Etihad, Arsenal has also packaged its stadium naming rights into the team’s jersey sponsorship. This five-year, $46 million per
year deal with Emirates also includes the sponsorship rights for the
club’s practice jerseys. Of course, we can’t leave out the team’s
impressive kit deal with Puma. This fruitful relationship has Arsenal
singing to the tune of $34 million dollars a year.
2. Barcelona, $80 million
- Kit: Nike, $39 million per year
- Jersey: Qatar Sports Investments and Intel, $41 million per year
- Stadium: None
Finally, a team outside of the English Premier League
manages to sneak onto soccer’s richest sponsorships deals list. It’s no
surprise that that team would be La Liga’s Barcelona. The Spanish giant hasn’t sold the naming rights to its stadium, but it does make $41 million per year from jersey deals.
Qatar is the big spender
in this regard, as the company’s name is big and bold across the chest.
Intel, which only has its company logo on the inside of the jersey,
still has to fork over $5 million a year for the pleasure. Being that
Barcelona is one of the biggest clubs on the planet, with faces like Lionel Messi
and Neymar running the show, of course Nike would have to have some
skin in the game. For $39 million per year, this apparel giant is the
only company worthy of manufacturing the team’s kits.
1. Manchester United, $140 million
- Kit: Nike, $36 million per year
- Jersey: Chevrolet (GM), $80 million per year
- Stadium: Aon, $24 million per year
No soccer clubs on the planet come remotely close to matching the sponsorship money that ends up in the pocket of Manchester United.
The Red Devils receive a staggering $80 million a year from Chevrolet
(GM) so that this company can plaster its name across the chest of
players such as Wayne Rooney
and Robin Van Persie. Aon provides the club $24 million per year, but
that money isn’t for the big stadium (which is Old Trafford).
This loot goes to training ground and kit sponsorship. At the moment,
Nike is still Manchester United’s kit manufacturer, at $36 million.
However, come the 2015-2016 season, a 10-year, $1.14 billion deal is set
to begin, and the Red Devils will make around $114 million per year. When this kicks in, Manchester United will be looking at roughly $218 million a year in total sponsorship money.
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